Best Price Guarantee

Our price match promise to you: We have the absolute BEST prices and will match or beat any advertised price from a Kentucky retail store on any item we carry in the store, center diamond included. Diamonds will be compared according to the Four C's---Cut, Color, Clarity, and Carat Weight as well as additional criteria such as fluorescence, polish, symmetry, table and depth percentage, etc.

But when considering price, please remember this...

"There is hardly anything in the world that some men cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey."
John Rouskin